GLB’s ultimate goal is to serve premium quality products at the most reasonable prices possible. The company’s mission is to gain long term happy customers by maintaining fairness in price and high standards in produce freshness and quality. In order to do so, Gold Label Burgers has limited its margins to sustain fair retail pricing and gain market share. The GLB team is committed to monitoring quality and freshness of all produce to ensure all standards are met. Hence the ‘Happy’ formula!
For a long while the founders of Gold Label Burgers aka GLB, wondered why it was that certainfoodsintheF&Bindustry hadhigherdemandandsellingpointthanmanyothers.The list includes burgers, pizza, French fries and a few others. These thoughts drew theGLB team to study what the real secrets behind the ingredients were, and why they caused people to have such highly committed urges toward these foods. Soon after, thebig discovery came to light and the founders decided to unveil the secret ‘ The fifth taste’which is perfectly represented in the ‘UMAMI BAGA’ and several other GLB products.